Dive deep into the world of attribution tracking with our quick guide. Learn how UTM marketing and tracking links can add value to your digital marketing strategy.
Are you facing issues like wasted ad spend, campaigns that don’t hit the mark, and poor ROI?
Although it can be frustrating—you’re not alone.
It’s a common issue that marketers face.
If this is where you find yourself, consider it a nudge to try something different. Attribution tracking could be the solution you need to address these challenges.
In this post, we’ll cover:
Attribution tracking is your guiding light when it comes to understanding your campaign data. It’s a method that lets you to assign credit and track the interactions a customer has with your brand throughout their journey. Allowing you to pinpoint exactly which keywords and campaigns effectively drive conversions and assign the credit accurately.
This way you’ll know how to close the gap between campaign data and lead counts, understand how your keywords contribute to conversions, and optimize your marketing spend.
If you're pouring resources into marketing campaigns but struggling to pinpoint which keywords are actually bringing in sales-driving leads. It’s time to think about how lead attribution software can help.
If you aim to refine your campaign strategies, gain clarity on which keywords are worth the investment, and look beyond just the cost per acquisition (CPA) to make decisions.
Tools like Attribution IQ become invaluable in your daily routine. Here’s why:
When customers take different paths before buying, Attribution IQ can help you figure out which parts of our campaigns played the biggest role. You can detect and track the origin of every website visit, capturing specifics like UTM parameters, the referrer site, and the keywords from paid media.
If you're spending money on Google Ads and getting a lot of clicks, but you can't tell which clicks are actually bringing in customers, you can let Attribution IQ take over. It combines your ad data with customer relationship management (CRM) data to show you where your best leads are coming from.
By doing this, you clarify your actual return on ad spend (ROAS), helping you understand the real value of your advertising efforts.
With attribution tracking software, you can see which keywords or campaigns are most effective and what needs to be improved to get better results. This way you’ll be able to see the most profitable keywords and campaigns, guiding you to invest your money more strategically.
Imagine you own a bakery and you're spreading the word through Facebook and Google ads. With the help of Attribution IQ, you discover an interesting pattern: Facebook ads are great at attracting eyes to your website, but it's the Google ads that are really bringing in the orders.
Now that you’re aware, it makes sense to channel more of your budget into Google ads to boost your sales. Attribution tracking software shines a spotlight on the most effective parts of your marketing strategy, guiding you to allocate your budget where it yields the highest returns.
Digging deeper, you can even pinpoint which specific keywords in your Google ads are driving those sales, allowing for even more targeted optimization.
UTM parameters, short for Urchin Tracking Module parameters, are tags added to the end of a URL to track how well online marketing campaigns are working on different websites and platforms. Suppose you want to be able to track data from the sources of traffic and the specific campaigns that drive users to your websites. In that case, you need to add UTM parameters to your URLs.
Here's a breakdown of the basic UTM parameters and their functionalities:
Attribution IQ's UTM tracker is all about adding value to your marketing strategy through ROI. It shows where your website traffic is coming from and highlights which keywords and campaigns are hitting the mark.
By saving you time and cutting down on errors, you increase your earnings and move away from the guessing game. This way you can adjust your campaigns toward what's truly effective, leading to a stronger return on investment.
Choose the plan that fits your monthly traffic volume. From startups to enterprise,
we have a plan that scales with your success.
Personalised onboarding
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Up to 5,000 monthly visits
Keyword level attribution
Realtime Dashboard
Up to 15,000 monthly visits
Keyword level attribution
Realtime Dashboard
Track lead attribution in CRM
Calendly Atribution
50,000+ monthly visits
Call tracking
Keyword level attribution
Realtime Dashboard
Track lead attribution in CRM
Calendly Atribution